The Top 10 Most Valuable Travel Brands of 2014
Skift Take
Priceline should be proud, and Emirates is still killing it when it comes to its brand value. Meanwhile, American Airlines, fresh off the merger, is a lot bigger brand now.
Travel brands -- especially airlines -- don’t usually show up in the list of global most valuable, loved or biggest brand rankings done by various brand agencies such as Interbrand, Futurebrand and others. So when they do show up in rankings, like the Brand Finance's most valuable brands list of the top 500 companies, we decide to pay attention and highlight them. Last year we did a story about the top most valuble airline brands of 2013, where Emirates topp
