5 Ways Airlines Can Improve User Experience on Their Apps
Photo Credit: The Android app for the Star Alliance program. Star Alliance
Skift Take
Tapity's developers aren't travel experts, but they understand how airlines and other travel companies need to approach the user experience.
Airline apps could significantly enhance the passenger experience, says Todd Olson, Business Strategist at Tapity, an Apple Design-winning company.
While some third-party travel apps get it right, airlines have an advantage those other app developers do not: limitless data and up-to-date information. Airlines need to incorporate the wealth of back-end information in their systems. An airline app can deliver the most vital information in real time to passengers.
Airlines miss the point of apps altogether, he believes. The point of apps, Olson tells us, is "to improve the user experience in a particular domain, eliminating the pain points."
Reliable electronic boarding passes are number one on Olsen's wish list. He points out that many are connection de
