Luke Martin is Skift’s UK-based Jr. Hospitality Reporter, covering the dynamic world of hotels. Prior to joining Skift, Luke worked at GlobalData, where he covered a wide range of industries including hospitality, automotive, retail, and packaging.
Record profits don’t necessarily mean it’s time to buy. Barceló has the cash to acquire hotels but says today’s prices no longer justify the returns it expects.
This is the trade independent hotels keep making: a major hotel group’s reach in exchange for a fee and a fight to stay distinctive. Palisociety thinks the math works.
Most hospitality groups are shedding real estate. a&o is picking it up at distressed prices — a contrarian move that works up until the deals, or the lenders, run dry.
Marriott is now in the third phase of its AI rollout, with conversational search the highest-profile launch coming this year. Its top data and AI exec says the harder work is rethinking the workflows underneath.