British Airways Finds 7 Common Emotions Travelers Feel During Flights


Skift Take

The levels of these emotions will change depending on the flyer and frequent business flyers, in particular, are immune to certain aspects of flight that become more tiring than invigorating over time.

The average flyer's emotions go from control to indulgence between the time they arrive at the airport to the time they touchdown in their destination, a new British Airways study states. In an effort to better cater to customers, British Airways commissioned UK market research company Ipsos MORI to conduct a study on flyers' emotions. The study identifies th