New Skift Report: The Rise of Location Data in Travel


Skift Take

Geolocation is everything to travel now. From the smartphone in your hand to recommendations based on location coming to you on your desktop, information is tied to real-world locations now in ways that have revolutionized travel.

Today is the launch of the next report in our twice-monthly Global Trends Report series that focuses on global trends across various sectors of travel. The first March report in the series is "The Rise of Location Data in Travel." Location data is a the engine that powers many of the digital recommendations travelers use to plan their trips, choose accommodations and select local businesses. Are destination markete