Skift Asks: What’s the Best Kind of Loyalty Program for Frequent Travelers?
Skift Take
Traditional loyalty programs are still preferred, but there's a growing segment of users who are looking elsewhere for loyalty that better fits their lifestyles.
It's been a busy few weeks for loyalty news.
From the downgrading of United's program, to Delta's reinvention of SkyMiles, what points hounds once knew about loyalty has changed rather dramatically.
We're left with a landscape that's rather wide open. Should a frequent traveler on Delta start spending a little more on his or her tickets in order to build status? Should people turn to more flexible rewards systems like a Chase Sapphire or American Express card that offers points redeemable for travel?
We decided to ask frequent flyers about
