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Online Travel

Online Travel Booking Players Move Into Their Next Territory: In-Destination Services

Dennis Schaal photo
Dennis Schaal

Photo Credit: In the not-too-distant future, hotel guests may increasingly skip the front desk for check-ins and use a hotel or online travel agency mobile app. The Novotel Poznan Centrum lobby in Malta. Flickr / Boudewijn Berends

Skift Take

As online travel agencies expand their grip into vacation and business travel destinations, their large mobile user base gives them an advantage, as does the fact that as a rule they have much greater technology resources than do hotels.

For the last decade or so hotels have faced the challenges from online travel booking sites such as Expedia and Booking.com as they seek more power over selling their rooms. But the mobile revolution creates a new threat: These booking sites usurping the hotels' power in their own lobby services and over in-destination activities. That's the view of Tom White of Macquarie Equities Research, who argues in a client note that the mobile reach of online travel sites such as TripAdvisor, Expedia, and Priceline could "more deeply penetrate the day-to-da

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