Skift Take
Passengers will likely spend more, but many of them will appreciate this as long as its seamless.
The aviation industry revealed a unified strategy using new tech innovations to take a greater share of our travel budget at both the Passenger Terminal Expo in Barcelona and the Aircraft Interiors Expo in Hamburg earlier this month.
Airports and airlines alike view retail as an important revenue source, but making us walk through the Duty-Free shop to get to our gate, and rolling a clunky trolley down the aisle of the airplane while we try to sleep just aren't cutting it.
Aviation is getting smart on retail, and some of their strategies to get us to open up our wallets just might fly.
In the Airport
Companies like NCR are banking on digital airport retail by allowing us to book tickets to special events and shows at our destination city, preorder meals, make Duty-Free purchases, and buy terminal services even before we get where we're going. NCR refers to it as a "personalized, digital shopping experience." According to N
