Expedia CEO on Changing the Relationship With Hotels
Photo Caption: Expedia President and CEO Dara Khosrowshahi.
Skift Take
Lawsuits didn't kill hotel rate parity. Instead, it is Big Data, analytics, advertsiing retargeting and personalization that are making enforcement of rate-parity provisions almost untenable.
The way Expedia has worked with hotels over the last decade or more is about to undergo dramatic changes as rate-parity provisions will be less of a priority.
That's the signal that the hotel industry should take from an interview [embedded below] that Expedia Inc. CEO Dara Khosrowshahi gave to CNBC's Squawk Box show May 2.
Asked whether rate-parity clauses between hotels and online travel agencies are under fire, Khosrowshahi said that Expedia will be more flexible in the way it works with hotels in the future, and that the standard way Expedia and hotels did business in the past will become less of a factor in the future.
“I think that the s
