Online Travel Agency Hotel Bookings Grew Faster Than Hotels’ Own Websites in Q1
Skift Take
Online travel agencies are taking market share when it comes to hotel bookings for leisure and business travelers, but hotels' own direct channels still dominate, and travel agencies are still well ahead, too, if the TravelClick numbers are to be believed.
Online travel agencies picked up market share in North American hotel reservations for leisure and business travelers in the first quarter, increasing their bookings 9.2% year over year compared with 6.1% growth for hotels' own websites, or brand.com.
That's one of the takeaway's from the "TravelClick North America Distribution Review, Second Quarter 2014."
Rounding out the Q1 numbers by channel for individual l
