NYC Mayor Tries To Rebrand City as Tourism Destination With 5 Boroughs
Photo Credit: The Bedouin Tent restaurant on Atlantic Avenue in Brooklyn is a way for visitors to experience foreign cultures and cuisines in the outer boroughs of New York City. Nycgo.com / Malcolm Brown
Skift Take
It is an oft-repeated mantra by NYC tourism board, the 5-borough chant. Is it already happening organically without any push from NYC tourism & Mayor? We think so.
New York City Mayor Bill de Blasio says the city decided not to pursue the 2024 Olympics because New York City's international brand is already in great shape, but there are a few things about the Big Apple that tourists need to know more about -- namely Staten Island, Brooklyn, the Bronx and Queens.
"So recently, there’s been a little bit of a discussion here in New York City of whether we would pursue the Olympics," de Blasio told attendees at the NYU hospitality conference in Manhattan during a luncheon address June 2. "And I certainly respect any and all individuals who believe in that notion, but I’ll tell you why we decided it was not the path for us: because New York City is already at such an extraordinary point.
"Because thanks to so many of you in this room, our tourism industry couldn’t be stronger. Our international reputation couldn’t be better, our brand couldn’t be more well respected all over the world. And so we thought, in a classic New York phrase, �
