Skift Take
Make your social media campaigns count by integrating your creative assets across relevant platforms and rewarding your fans with interactions filled with enthusiasm.
There was a good mix of notable social media activity reported this week on Facebook, Instagram, Twitter, and YouTube.
Social media contests tied to call-to-action entries and airline news were the most popular items of the week. Tourism Queensland dominated in engagement with an integrated campaign, while Airbnb continued to stay in the winner's circle.
Each Friday we call out travel brands that have stronger than usual activity on social media. Using SkiftIQ, we’re able to track current performance versus past (60-day averages, unless otherwise noted) as well as notice spikes in activity that demonstrate a brand either has a viral hit on its hands, or a public relations mess to clean up.
Learn More at SkiftIQ
The latest social activity on SkiftIQ for
