Booking Sites in Russia Losing Ground Over the Trust Issue


Skift Take

Russians are traveling and coming online, although the economic crisis and Ukraine volatility is relegating much of their wanderings to domestic trips.

The online travel agency market in Russia is an eclectic mix of global and local players, and although online travel agency gross bookings in the country are projected to jump 27% to $6.9 billion in 2014, the online travel agencies as a group are losing ground to supplier websites. That's a dynamic detailed in a new study, PhoCusWright's Eastern Europe Spotlight: Russia's Online Market Springs to Life. "While OTAs once commanded nearly six in 10 online transactions in the Russian market, just 47% of