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Airlines

Booze Is the Biggest Source of In-Flight Revenue for U.S. Airlines

Samantha Shankman

Photo Credit: A drink served during a flight.  Flickr / Russell James Smith

Skift Take

Becoming aware of flyers' purchasing habits helps airlines optimize their offerings and timing, all in hopes of convincing more flyers to indulge in a drink, snack, or blanket.

Flyers spend more money on alcohol than any other in-flight purchase, according to data collected by onboard technology company GuestLogix, which tracked 8 million transactions across five U.S. airlines between November 2013 and March 2014. Sales of liquor, beer and wine account for 57 percent of all sales during the four-month period. Liquor is overwhelming the mo

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