Spanish Airports Are Testing Travelers to See if They’re Happy


Skift Take

It's a simple way to gauge how your customers are feeling, but it needs more insight into why they are feeling this way.

Aena Aeropuertos, the government run management company for Spain's airport infrastructure, wants to be sure you're happy when travelling through security at Madrid-Barajas and Barcelona-El Prat. To verify just how happy you feel after passing through the security checks, Aena has installed an "interactive quality control measuring system" which gauges each passenger's perception of their experience: the HappyOrNot Survey Machine. The mechanism is really simple, co