Skift Take
Connect and partner with influencers that your brand's audience identify with and aspire to be.
Marriott's partnership with boutique hotel pioneer Ian Schrager is called Edition Hotels has led to properties in London and Istanbul, and it is slated to open its third property in Miami this November.
As a young brand, there are obstacles in building a strong following on social media. In this case, Edition Hotels' acquisition and engagement efforts on Instagram is in partnership with boutique digital media agency CA Creative, which has relatio
