Interview: The Three Women Behind Las Vegas’ First Boutique Hotel
Photo Credit: The Cromwell executive team: Eileen Moore, Karie Hall and Melissa Fielding Caesars Entertainment
Skift Take
Caesars Entertainment is promoting The Cromwell as a new hotel experience in Las Vegas focusing on personal service, while leveraging the all-female C-suite as industry disruptors and role models for working women.
Positioned as the first standalone boutique hotel on the Las Vegas Strip, The Cromwell opened in May next to the new High Roller observation wheel and LINQ shopping, dining and entertainment district, all owned by Caesars Entertainment.
And the fact that three female executives are at the helm running this hotel in a city known for its old boys club mentality has garnered almost as much buzz as the hotel opening itself.
Adding to that, Food Network chef Giada de Laurentiis opened the first solo female chef-owned restaurant on the Strip here.
The 188-room Cromwell is the latest of the new breed of Las Vegas hotels placing a greater priority on lifestyle pursuits versus gaming, first established with the opening of Vdara in 2009 and The Cosmopolitan in 2010. Due to flat growth in gaming, Las Vegas hotels are aggressively diversifying product and marketing to target a new consumer base more interested in five-star sushi than five-card stud.
The big differentiator with
