Subscribe
Login
Media and PR

Expedia Piggybacks on #TBT Social Media Trend for Summer Promotion

Samantha Shankman

Photo Credit: Expedia highlights fan's #throwbackthurday photos in this summer promotion.  YouTube / Expedia

Skift Take

Expedia is showing off its marketing acumen by tapping into a popular social media trend that gets people talking about the brand and thinking about their own upcoming trips.

Using the social media hashtag #ThrowbackThursday as inspiration, Expedia is launching a new marketing campaign that runs through the end of summer. Expedia is giving away free trips to travelers t

Online travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login