Skift Take
Our brand would take the best work from professionals and compile it into a multi-media outlet where one could not only be inspired, but have the knowledge to turn that inspiration into reality.
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Editor's note: Skift is two years old as of today, and we're rolling out a week of special travel industry coverage. This is one of a series you can find in full here, as we roll out these stories.
Travel media is going through an existential crisis with glossy magazines changing hands and leaders and travel blogging stagnating with too little quality or consistency to grow.
We often note amongst ourselves that our daily travel inspiration or release comes not from the pages of monthly s iconic covers but from tweets, small startups covering niche topics, foreign musings and novels with no obvious intent of informing our next trip.
If we were to create the quintessential travel media brand of today, it would not dismiss travel content's previous life of tips and itineraries nor obsess itself with the merits artisanal topics told only in tweets.
Ours would be a mix of yesterday's best features and tomorrow's most interactive formats. Calling on the brands, features and pieces that came before us, we present the perfect Frankenstein of travel media, a starter pack of everything we love to read and see about
