How Virgin Atlantic Taught Airlines to Do Premium Economy Right

Last week we launched our new report The Future of the Aircraft Cabin: Tracking Trends and Debunking Myths focused on the in-flight experience. Below is an extract. Get the full report here to get ahead of this trend. When many think of improved conditions for the Economy cabin, they immediately refer to the availability of a Premium Economy product. In fact, Premium Economy is not one product but two distinct products, each of which works according to the airline model to which it is applied and to the cabin configuration in which it is used. "There are two different approaches to Premium Economy seating," Nigel Goode, Co-Founder of Priestmangoode tells us, "and that is important to note. European airlines offer a different seat entirely; whereas, in America, Economy Plus is more likely to be the same seat with m