Using Mobile to Connect With the New Silent Traveler
Photo Credit: OpenStreetMaps on a Samsung Galaxy Phone Wikimedia Commons / Alexrk2
Skift Take
Among the value propositions that stand to place local discovery at the head of the pack for mobile-first consumers, curation is certainly part of the equation.
Earlier this summer we launched our new report The Rise of the Silent Traveler focused on the reaching the mobile-first travel consumer.
Below is an extract. Get the full report here to get ahead of this trend.
For brands, giving the self-reliant customer something they want is deeply tied to the notion of accelerating and empowering the choices they make. Finding a way into that decision-making process is key to capturing the consumer's business.
If there's an illustrative space where mobile can further expand the silent traveler's experience, it might well be the realm of discovery-oriented resources. The number of con
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