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Online Travel

Hotels Responding to Guests on TripAdvisor Lead to More Bookings

Dan Peltier

Photo Credit: The Royal Sonesta Hotel New Orleans has more than 1000 traveler-submitted photos on TripAdvisor, and many traveler reviews include replies from hotel management. TripAdvisor

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Travelers want to ensure hotel management is responding to their concerns, and it shows potential guests reading the responses on TripAdvisor that this is not a do-nothing hotel, and makes improvements. And with user-submitted photos on TripAdvisor, seeing really is believing.

Responses from hotel management to user reviews on TripAdvisor are one of the factors that go a long way toward increasing bookings from guests who are considering a stay. A TripAdvisor study released yesterday shows hotels where management responds to guests on TripAdvisor are 21% more likely to receive a booking inquiry than hotels where there are no management responses. Hotels that resp

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