Qatar Airways Splits From Other Gulf Carriers by Downplaying Luxury


Skift Take

We're going to need another class of airline to define Qatar. It's untraditional. It doesn't conform to the luxury mold. A new Upscale-Gulf-All Business-Economy Carrier for the A380 skies? It's a new model--one we can't quite put a label on yet, but suspect will do very well.

[gallery] The Qatar A380 First Class Seat   The Qatar A380 First Class Bed The Qatar A380 First Class IFE The Qatar A380 Business Class Seat The Qatar A380 Business Class Cabin [/gallery] As the world's press gathered for the delivery of Qatar Airways' first A380 aircraft, the airline's CEO, His Excellency Mr. Akbar Al Baker, made Qatar's strategy for this aircraft clear right off the bat. "We apologize that we have no residence, no suites, no butlers. But we have class," he said. Regardless of where you sit, Qatar's A380 class is decidedly Business. "Most customers have decided to go for Business Class," Mr. Akbar Al Baker tells us. "It's w

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