Skift Take
Travel brands that cultivate a place for fans to express their enthusiasm for their goods and services or connect with other like-minded fans will be rewarded.
Much of the noteworthy social media activity came from the airline sector this week. The brands were not the usual suspects, with the exception to KLM.
Airlines usually gain new followers from publishing deals and providing customer service, but his week proved to be different. The content that resonated the most was about the people behind the brand and the audience who are part of its social community.
Each Friday, we call out travel brands that have stronger than usual activity on social media. Using SkiftIQ, we’re able to track current performance versus past (60-day averages, unless otherwise noted) as well as notice spikes in activity that demonstrate a brand eith
