Family Travel Association Tells Publications Don’t Forget the Kids
Photo Credit: Rainer Jenss, the founder of the Family Travel Association, and his family at Machu Picchu on their year-long trip. Rainer Jenss
Skift Take
It's clear that organizations such as the Family Travel Association are needed to promote the rising family travel market. But the association needs to do it the right way by aggregating content showing the reality of family travel, and also emphasizing to publications that families matter.
Experiencing a destination and actually enjoying it becomes trickier when small children get added to the mix of potential problems that can arise while traveling, and some destinations and attractions don't apply enough focus and resources toward handling them.
The new Family Travel Association team knows family travel can be a hard sell for some parents, and part of the problem is destinations and publications not giving enough credence to family travel, says Rainer Jenss, the association’s founder.
A former publisher of National Geographic Kids, Jenss quit his job to travel around the world with his family from July 2008 to August 2009. The experience led him to create the new organization to bring together travel brands and publications as members to promote awareness and coverage of family travel. It also reinforces the educational benefits children receive from these trips.
Jenss stresses the association “not
