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Media and PR

The Tweets Behind the First Skift Global Forum

Joyce Manalo

Photo Credit: Chris Nurko of Futurebrand, speaking at the conference on October 9.  Skift

Skift Take

Conferences aren't just in the room any more.

For our first conference, we gathered 25 speakers, seven moderators, 10 sponsors and nearly 400 attendees who are passionate about travel. Topics ranged across strategy, marketing, tech, and digital, and tried to both inform and inspire the crowd. We published a series of posts with top quotes from each speaker that made us think. On Twitter, #skiftforum generated conversations one day before the event and is still taking place after its close. More than 3,000 tweets were published related to the event. Here's a quick recap: Reporters like Michelle Grant from Euromonitor (a Skift content partner) was the most active person on Twitter through her real-time coverage. Other guests rose to the social occasion and included Nicole Merrill, Travel Writer; Matt Stiker, CMO, cityPASS; and Lauren Knudsen, J Public Relations, as well as Henry Harteveldt for hosting three conversations with Marty St. George, SVP, Commercial, JetBlue; Kevin Krone, Chief Marketing Officer, Southwest; as well as Ben Orson, Managing Director, JPA

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