Brand Storytelling Inspires Air China’s New Interiors and Lounge Design
Photo Caption: Air China First Class Rendering/JPADesign
Skift Take
We like brand continuity, rather than a disrupted mish-mosh of a design experience. This level of thematic storytelling shows confidence in the core-design strategy on the part of Air China, and a clear sense of corporate identity.
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Air China has revealed the design of its new 747-8i interiors in a special ceremony in Beijing, providing a seamless terminal to air experience, focused on brand storytelling.
The design language evolved from a collaboration between JPA Design and renowned Chinese artist Mr. Han Meilin. The Air China interiors will feature Han's unique artwork--phoenix in flight and cloud, and enhanced by earthen tile patterns.
These symbols and earth and sky, and the unique imagery inspired by Han's artistic vision, pay homage to the airline's cultural heritage.
JPADesign has carried this interior design philosophy fo
