The New Student Traveler Is More Than Just Backpacks and Parties
Photo Credit: Students overlooking Camps Bay in South Africa. Flickr / Monash University
Skift Take
Student travelers represent a key demographic for travel-brand growth, but only if brands commit to understanding the evolving wants and needs of this primarily youth-driven segment.
Earlier this month we launched our latest free report The State of Student Travel, brought to you in partnership with Student Universe.
Below is an extract. Get the full report here to get ahead of this trend.
Download the Report for Free
Student travelers, circa 2014, are in-destination for classroom experiences; they are crossing borders for language immersion; they are taking jobs and internships while abroad.
And the student traveler is increasingly possessed of definite ideas about what they want from their trip experiences.
"I wanted somethi
