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Skift Forum Video: How TripAdvisor Uses Big Data to Personalize an Experience

Jason Clampet photo
Jason Clampet

Skift Take

If any content site can truly personalize a user experience, it has to be the largest travel content site in the world, right?

Barbara Messing, CMO of TripAdvisor, spoke earlier this month at the Skift Global Forum. Messing is responsible for consumer marketing of the user-generated review and booking site, from brand development and experien

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