How Travel Brands Can Measure Success on Instagram


Skift Take

Smarter insight into how Instagram users are engaging with brands always helps.

In August we launched a report Instagram Strategies for Travel Brands that focused on how successful travel brands use the social photo sharing service.

Below is an extract. Get the full report here to get ahead of this trend.

In August 2014, Instagram released a snapshot of the analytics dashboard that is available to paid advertisers. Travel brands like Starwood, Airbnb, HotelTonight, Marriott, and Royal Caribbean, which already do well on the photo-sharing service, are now able to measure and benchmark their content