Hotels Respond to Bad User Reviews on TripAdvisor More Than on Expedia
Photo Credit: A hotel review page on Expedia. Expedia
Skift Take
Even though hotel responses don't seem to do much by way of making reviewers happier, this should be a wake-up call for hotels to devote equal attention to both TripAdvisor and Expedia, especially since Expedia is directly connected to bookings more so than TripAdvisor.
It’s no bombshell hotels respond to TripAdvisor reviews more than those on Expedia.
TripAdvisor’s business is reviews, which are only a fraction of Expedia’s operation -- and a bad review on TripAdvisor carries a sting that hotels fear.
But hotels should consider giving the user reviews on one-time TripAdvisor sister brand Expedia a closer look. Two Boston University researchers did a study of all hotel reviews on TripAdvisor and Expedia from the time they launched until the end of 2013. They examined traveler reviews and hotel response behavior across more than 5,300 hotels on TripAdvisor and more than 3,800 o
