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Tourism

BrandUSA Teaches Morning TV About the Government's Stake in Tourism

Samantha Shankman

Photo Credit: Brand USA CEO Chris Thompson talks on MSNBC's Morning Joe.  MSNBC

Skift Take

Outside of the bubble of the travel industry, Brand USA's relatively low profile is indicative of its real challenges to increase tourism.

While the U.S. was in the midst of one of its busiest weekends for domestic travel throughout the year, Brand USA CEO Chris Thompson appeared on national TV to talk about the country’s goal to attract more travelers from abroad. Brand USA is a relatively new organization, h

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