Articles tagged “brand usa”

Canadian visitation to the U.S. took a nosedive in 2025, but Brand USA sees plenty of opportunity to convince “movable” Canadian travelers to book their next trip.

Brand USA wants to clear up international travelers’ misconceptions on new fees and entry requirements. Other concerns grounded in reality will be more challenging to address.

For Indians, travel decisions are no longer about what they are missing out. It is about who is valuing their business when they visit.

Brand USA has long faced funding challenges. A new bill from bipartisan lawmakers could restore its annual federal funding match back to $100 million.

The bill would restore funding for Brand USA ahead of major tourism events like the World Cup and Olympics.

As the U.S. and Spain see tourism demand soar, destination marketers are shifting from promotion to curation. In the AI age, whoever shapes the algorithm shapes the itinerary.

Brand USA’s latest tourism campaign comes on the heels of a tough start to the year: an 80% cut in federal funding for the organization and the first decline in overseas visits in five years.

International tourism to the U.S. has taken a hit this year. Brand USA is leaning into new technologies, marketing strategies, and live events to boost future travel.

Brand USA's downsizing was almost inevitable after Congress torpedoed its funding this summer. Whether it can be effective in promoting tourism given the U.S. political climate remains to be seen.

At a time when international arrivals to the U.S. are already slumping, these hefty additional fees will be one more reason not to visit. There are cheaper places to travel to with less hassle.