Mammoth Mountain Turns to GoPro and Crowd Content for Community Building
Photo Credit: Landing page for #MammothStories. Mammoth Mountain
Skift Take
This content strategy works because the website is dynamic with new in-house and user generated content posting on a daily basis, and it's seamlessly integrated with social.
Mammoth Mountain in California is building a robust community around the destination brand with a new GoPro partnership and crowdsourced content initiative called #MammothStories.
The campaign's content hub is the dedicated stories.mammothmountain.com page, which uses the StoryBox platform to aggregate all social media content with the #MammothStories hashtag.
However, the overall storytelling experience really begins with the Mammoth homepage. The slideshow across the top directs users to a wide variety of editorial content, such as the #MammothStories page, a rap video by Mammoth's "Woolly" mascot, snow forecasts and a punchy news blog.
The middle third of the homepage highlights special events and package deals, while the bottom third is dedicated entirely to photos, videos and social media. In essence, this is a destination marketing portal that feels more like a travel magazine website. Instead of sections listing "Things to Do," the Mammoth website is showi
