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Media and PR

TripAdvisor Targets Brazil in Its First Latin American TV Advertising

Dennis Schaal photo
Dennis Schaal

Photo Credit: TripAdvisor launched an advertising campaign in Brazil, its first in Latin America in its 14-year history. TripAdvisor

Skift Take

TripAdvisor has worked out some of the kinks in its earlier TV ad campaigns and now is setting its sights on additional advertising in the U.S., France and Australia, and new ads in Brazil and the UK. Big potential market, Brazil.

While much of the travel industry turns its attention to the already big and burgeoning markets in Asia Pacific, especially China, there is a lot of activity by U.S. and European brands in Latin America coming into focus. TripAdvisor announced that it has expanded its TV advertising campaign with a new set of advertisements in Brazil, and also the UK.

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