The Top Chinese Travel Trends to Watch for in 2015
Photo Caption: Going beyond the usual travel cliches for Chinese travel. Illustration Courtesy: Hotwire Report
Skift Take
2015 will involve more nuanced and targeted marketing to Chinese travelers, and that reflects the ongoing diversity and fragmentation of China’s outbound market, according to these trends.
China has been having a transformative impact on the way the global travel industry operates, finances, and markets itself, and 2015 promises to be a year where brands and organizations marketing to Chinese start looking at them as travelers, beyond just shoppers.
That's according to a great list of top trends put together by Gary Bowerman, author of the recent business book, "The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution."
We have extracted these 12 trends he talks about, below, worth reading in full:
A Broader Destination Spread: More than 100 million outbound border crossings were made from China in the first 11 months of 2014. Hong Kong, Macau and Taiwan accounted for 70%, and 89% of Chinese travelers stayed within Asia. The mass of Chinese travel will remain Asia-based, but experienced travelers will take advantage of more direct flight routes to a greater spread of destinations. The major online travel agencies in China, meanwhile,
