Virgin Atlantic Using Augmented Reality to Entice Customers and Train Crew

Marisa Garcia

January 2nd, 2015 at 7:00 AM EST

Photo Credit: The "Birthday Girl" Bar. Virgin Atlantic

Skift Take

This Virgin Atlantic cabin tour is a smart way to put augmented reality to work for aviation. We found it attractive, responsive and addictive.

Virgin Atlantic’s new 787 Dreamliner, Birthday Girl, is an enlightened aviation development in more ways than one. Beyond the elegant lines of its design, and the clever use of light to highlight the Birthday Girl’s most flattering passenger experience features, Virgin Atlantic’s newest 787 comes complete with her own high-tech augmented reality tour. Visitors to the dedicated site can click through Birthday Girl’s new cabin interior, stop at any point alo

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