Airbnb’s New Campaign Gives Hosts $10 to Be Brand Evangelists
Photo Credit: Comedian Erin Foster writes motivational notes on one-dollar bills as part of Airbnb's #OneLessStranger campaign. YouTube / Airbnb
Skift Take
Whether it's a spending study that says how much Airbnb contributes to a community or a campaign like this, Airbnb excels at community-minded moves that are squarely focused on its bottom line first.
Airbnb launched its latest ad campaign on New Year's Eve with a YouTube message from founder and CEO Brian Chesky that asks users to spread hospitality among strangers.
As part of the#OneLessStranger campaign, the company says that it is giving 100,000 Airbnb hosts $10 each to use towards a random act
