JetBlue Wants to Teach Passengers How to Be Less Rude
Photo Caption: JetBlue's New How Not To... #FlightEtiquette Video Campaign/JetBlue JetBlue
Skift Take
Using humor to define its brand fits JetBlue, but we doubt this will reverse rude passenger behavior. Engaging with passengers on this troublesome topic, though, is a smart enhancement of the airline's social media strategy.
We love sharing nightmare stories of long hours stuck next to rude seat companions, but JetBlue has a plan to help relieve flyers of their horror stories.
Instead, with its new #FlightEtiquette campaign, JetBlue hopes to inspire passengers to be more considerate of each other.
As Chan Tran, Brand Analyst, JetBlue Airways explains, the schadenfreude thrill we feel when hating on fellow passengers inspired #FlightEtiquette.
“This series stemmed from the insight that the things that happen to you while you’re at the airport or inflight is always a fun conversation topic among those
