Lonely Planet Buys Stake in Action Sports Media Company

Jason Clampet

January 7th, 2015 at 5:00 PM EST

Photo Credit: A still from the "Straddling the Unicorn" short film. Teton Gravity Research

Skift Take

Lonely Planet's ambitions go beyond the guidebook. But can it piece together a multi-media brand from all the parts it's collected up until now?

Today Lonely Planet announced that it is taking a strategic stake in Teton Gravity Research, an action sports-focused media company based in Jackson Hole, Wyoming. The terms of the deal were not disclosed. Teton Gravity was founded in 1996 and has produced more than three dozen films about winter sports, cycling, surfing, and other outdoor sports. Te

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