Skift Take
We wait for this list just like everyone else, and really like the choice of Milan -- a real city, not a touristic terror -- as a top pick.
The New York Times rolled out its annual list of Places to Go this morning, allowing 52 destination marketing organizations to declare an early win on their 2015 publicity efforts.
In a travel world packed with annual where to go lists, Places to Go has become the top top destinations list in the United States, due to both the New York Times' position in media landscape and the resources the brand can muster to produce the enormous package and promote the list.
In the paper, it's a multiple page spread with images of some destinations and descriptions of each. Online, though, the feature is a much more complex multi-media affair with images and videos and maps. In addition to the list, the Times mixes in features about trends for the coming year and additional content such as a new "36 Hours in Milan," devoted to this year's top pick on the Places to Go list.
Prior to the list's release this morning, Skift spoke to Dan Saltzstein, an editor at the New York Times travel section who has led the Places to Go feature for the last four years.
Skift: You've been on a tear in recent years, going from 31 destinations in 2010 to 52 last year. Are we setting a new record in 2015? Any fear of running out of destinations on Earth?
Dan Saltzstein: Well, we did include Space on the 2012 l