Interview: Small Luxury Hotels CEO on Embracing Competition
Photo Credit: Small Luxury Hotels of the World CEO Paul Kerr. Small Luxury Hotels of the World
Skift Take
Hotel brands’ increased interest in the independent hotel market comes as consumer bookings and the number of actual small private hotel increases suggesting there’s enough business and options to go around for specialized consortia, global corporations, and the do-it-yourself traveler.
Editor’s Note: This interview is part of Skift's CEO interview series. This series is with hospitality CEOs talking about the Future of the Guest Experience and the evolving expectations and demands of hotel guests. Check out all the interviews as they come out here. Also, enjoy the previous series on the Future of Travel Booking, with online travel CEOs.
Small Luxury Hotels of the World is certainly global, as its name would imply, but it's not really so small.
The hotel marketing consortium represents 520 small independent hotels across more than 80 countries. The organization differentiates its inventory by keeping properties to less than 50 rooms, maintaining a strong hold in the Asia market, and consistently tightening its inspection process and qualifications.
Skift recently spoke to Small Luxury Hotels of the World CEO Paul Kerr about changes in the independent hotel market and big brands' entrance into the sector.
Kerr is an optimistic executive. While he�
