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JetBlue to Unveil Bag Fees and New Types of Fares in the Second Quarter

Dennis Schaal photo
Dennis Schaal

Photo Credit: From bag fees to new fare types and the changing pricing of seats with extra legroom, JetBlue is becoming more complicated for passengers. Pictured, while passengers in JetBlue's premium Mint service seats remain comfy, coach passengers on the airline's A320s will get 1.6 inches of reduced seat pitch starting in 2016. JetBlue JetBlue

Skift Take

JetBlue's changes are all part of the evolution of JetBlue from a low cost carrier to one that navigates a middle ground between Spirit and Southwest, one the one hand, and American, United and Delta, on the other, all in the name of maximizing profit and pleasing Wall Street.

JetBlue is getting a lot more complicated as the discount airline grows up. JetBlue president Robin Hayes, who will soon take over the CEO reigns from David Barger, said today that the airline will unveil three fare families -- where passengers can choose which features they want or don't want included in the ticket price -- in the second quarter. It is already being tested, he added. The three bundles of fares will include one fare type geared for passengers who don't intend to check a bag. That's code for JetBlue beginning for the first time to charge bag fees for the first checked bag for some of

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