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Media and PR

Priceline Kicks Off New Campaign With Pre-Game Super Bowl Ad

Samantha Shankman

Photo Credit: A clip from Priceline's Super Bowl ad.  YouTube / Priceline

Skift Take

Priceline takes advantage of the Super Bowl's huge audience without dipping into its savings for a million-dollar ad during the game. It's a smart decision seeing as it's already among one of the largest travel booking sites worldwide.

Priceline.com today announced that The Negotiator will make an appearance during the Super Bowl with a pre-game appearance. The ad does not call out any particular product or promotion such as Name Your Own Price or Express Deals as Priceline’s ads usually do. It instead is looking to boost Priceline’s brand awaren

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