British Airways Changes Loyalty Program to Award High-Spend Travelers, American May Be Next
Skift Take
British Airways' move signals more moves to come. Will American make it better for its flyers?
British Airways just made some big changes to their Executive Club Loyalty program that are great for high-spend business travelers and terrible for almost everyone else.
The crux of BA's big changes boils down to another revenue-based mileage program. Starting April 28th, deeply discounted economy fares will now only earn 25% of the flown miles per flight, while the ultra-expensive bookings will earn up to 300%.
