Disney’s MyMagic+ Wristbands Are Magic Money Makers
Photo Credit: A family uses the MyMagic+ band in this promotional image from Disney. Walt Disney World Resorts
Skift Take
There indeed is magic in the MyMagic+ wristbands for The Walt Disney Co. as it is making for a more efficient operation and is helping to increase visitor spending. Abracadabra.
The Walt Disney Co. is making so much money from visitors to Disney World in Orlando using its MyMagic+ wristbands that the extra bucks this year will offset "the pre-opening spending" for Shanghai Disneyland.
That's the word from Disney CFO Jay Rasulo, who joined CEO Bob Iger during the company's fiscal first quarter 2015 earnings call yesterday, in lauding the contributions of the radio-frequency-equipped wrist devices.
With MyMagic+, which is fully rolled out in Orlando and will be moving to other Disney parks in coming years, guests can swiftly enter the park, get FastPass access to attractions, make pur
