The Big Business of Food Tourism and Why It Matters
Photo Caption: Small homemade doughnuts in Poland.
Skift Take
Every traveler today has the ability to digitally share their culinary experiences with friends and strangers around the world, fueling a veritable social media arms race to determine who has the most unique F&B experiences.
Last week, we launched a new FREE Skift Travel Trends Report, The Rise of Food Tourism, brought to you in association with Ontario Culinary Tourism Alliance. Below is an extract from it. You can download the full report here for all the goodness.
Food tourism tells the story of a destination’s history, culture, and people.
Over the last decade, destination marketing organizations (DMOs) have leveraged the rise of mainstream interest in food to open new consumer markets and drive business to a wider range of regional travel suppliers working in the food and beverage (F&B) sector.
According to the Ontario Culinary Tourism Alliance (OCTA), a non-profit organization that consults on F&B-themed tourism development worldwide, “Food tourism is any tourism experience in which one learns about
