Airlines That Turn a Safety Requirement Into a Content Marketing Opportunity
Photo Credit: In-flight video from Air New Zealand. Air New Zealand
Skift Take
Airlines have a locked-in five minutes that they can appeal to flyers and, if they play it right, broadcast to others. Air New Zealand has played it better than others.
Last week, we released our latest trends report, Content Marketing Strategies for Airlines on the new generation of mobile first consumers, and how travel brands need to understand their needs.
Below is a short extract. Get the full report to understand this new trend.
Who would have thought that compliance with a regulatory requirement could help airlines engage with customers and a general audience, while also generating an interesting source of revenue and partner brand collaboration. Yet, that’s exactly what viral safety videos have done.
Not only have airline safety videos become a popular share on social media, they’ve generated positive press for airlines—with perhaps the notable exception of Air New Zealand’s controversial Sports Illustrated safety video which was deemed sexist. Even
