Travel Metasearch Is Missing One Big Thing: Good Data

Skift Take

Metasearch sites are at a disadvantage when it comes to owning the customer experience.

Even as metasearch sites continue their strong growth and the distinctions between metasearch and online travel agencies get murkier, the metasearch players still don’t own the customer and their transaction data. To be sure, metasearch sites collect a massive amount of data on users’ search patterns but the online travel agencies are much closer to the transaction. Ken Sena, managing director, Internet analyst, at Evercore Partners, sees this discrepancy as a major disadvantage for the metasearch sites and an increasing advantage for the “seller,” namely online travel agencies and suppliers such as hotels and airlines, as they have to make increasingly complex choices about the most attractive ma

Travel Metasearch Is Missing One Big Thing: Good Data

Skift Take

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Online Travel coverage is exclusive for Skift Pro subscribers.

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