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Media and PR

HomeAway Enlists Rapper Prince Ea for Moving Vacation Manifesto

Dennis Schaal photo
Dennis Schaal

Photo Credit: Rapper Prince Ea in a video for HomeAway rapping about the shame of the rat race in unused vacation time. HomeAway

Skift Take

HomeAway, we didn't know you had it in you. Well done.

One piece of HomeAway's "Whole Vacation" marketing campaign is a lot smarter than expected as the vacation rental site enlisted rapper Prince Ea, with his 1.36 million Facebook fans, for a soft-sell and emotional three-minute and 25 second video extolling the life-altering and spiritual attributes of living in the moment and taking a vacation. Called Working to Live or Living to Work?, Prince Ea talks about a study last yea

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